Youve heard the adages:

KISS: Keep It Simple, Salesperson; or Keep It Simple, Stupid!

Selling is so easy that its hard!

For a mysterious reason, we dont abide by these watchwords, do we? Perhaps, on an unconscious level, we just dont want to believe that were engaged in a task or a job that is not difficult or challenging.

Maybe, its way too easy, so feeling some misplaced guilt, we throw a wrench into the works, just so we can respect what we do for a living, and dramatize how arduously were laboring to our peers, friends, and family.

Its not rational, but then, who said human beings are?

Try doing the following experiment.

Take out a piece of paper, and write down an ultra-brief introduction of who you are and what your company does, and then ASK FOR AN ORDER.

Leave out all features and benefits of working with you.

Dont try to be consultative in your approach, asking clever questions to unveil customer needs.

Just forget about grunting your way to a two or three yard carry, or to a first down. Go for the goal line!

For instance, if youre in the printing business, you could say:

Hello, Im Mary Jones with Galaxy Printing and Id like to earn your business. How can I qualify for that honor?

They key to this is its utter simplicity. It empowers the buyer to say, Give me a great price! or You cant; my wife forces me to buy from my brother-in-law!

But youre in the door, you stated your business, you were nice and humble, but professional.

All in two lines: can there be a better way to sell?