Want to advertise online without spending a fortune? Get a blog.

If you're an Internet marketer, you need a blog, because:

* a blog helps your site to rank higher in the search engines; and

* a blog expands your customer base.

Blogs are often called social marketing tools, because they let you interact with your readers via comments and permalinks (see the glossary below.)

What's a blog? Get up to speed here:

* http://www.blogger.com/tour_start.g

* http://en.wikipedia.org/wiki/Blogs

Let's look at five ways a blog helps you to market your business.

One: A blog helps your site to rank higher in the search engines

In 2003, when Google bought Pyra Labs, the company which developed Blogger, the reaction was Huh? At the time, blogs were seen by most as online journals, primarily maintained by the demented and teenage girls.

How times change. In 2005, companies small and large are using blogs to promote their businesses. This is because Google and the other search engines love blogs because of their constantly updated content.

Blog often, and you'll get more visitors and a good search engine ranking.

Two: A blog expands your customer base you'll reach people you could reach in no other way

A blog helps you to reach people you can reach in no other way because your frequent updates mean that you'll automatically get niche visitors those people who have no clue about you or the product that you're selling, but who happened to type in a search engine query that mentioned words you used in a single post.

Those niche visitors can become buyers, and this means that you dont need to struggle to get top listings in any search engine. Write (or link to) quality content, and your visitors will find you.

Three: A blog helps your site to differentiate itself

A blog is a form of stealth marketing. Therefore a blog doesnt need to be about the products you're selling. A blog can be about any topic that you're passionate about. Blog about your passion, and mention in passing the products you're selling. You can also link to them, but dont bother selling heavily that's not what a blog is about.

Four: Like a diamond, a blog is forever

Although the most-visited blogs update often, some of them several times a day, that doesnt mean that you have post more often than you can fit into your schedule. Your permalinks (see below) mean that since your blog items are standalone pages, theyre indexed by search engines in the same way that any HTML or other page is indexed your blog items/ pages will continue to bring traffic even if you dont update very often.

Five: A blog attracts new opportunities

A blog makes your business visible. Your stealth marketing efforts will attract the attention of people who may become joint venture partners, or who will have other opportunities for you.

The time and energy that you invest in your blog can bring results beyond your wildest expectations. Create a blog it's your hardest-working, and most cost-effective online marketing option.

GLOSSARY:

Blog = Web log.

Permalink = permanent link, an URL for a single blog post.

Comment = blogs have a comments section, where readers can interact with the blogger and others.

Copyright 2005 Michael Murray