There is a new little scam going on, and it relates to link exchange requests.

It goes like this:

You get a request from somebody to exchange a link with their site and they offer in return a link to your site. But the catch is that the link they offer is actually one of your old links they found on another site you've exchanged links some time ago! So basically they are offering you a "useless exchange" for nothing in back as your link has been posted before by the True owner of the site.

Let me give you an example: 2 days ago I got a submission to my Craft site to put a link to a poker software site! Although I Specifically state I only except links from Industry Related sites it didn't deter this retarded person to submit his/her request - which raised the first flag right away. Then of course the person entered a total nonsense instead of the name on the submission form.

And when I checked the supposed link-back, I found out it is one of the links I've exchanged with the owner of that site long time ago. How do I know it was not a "new" link? The description of that link was long time not accurate as I have changed it since, even the number in it was not accurate as I increased the commission I offer my affiliates to 60% instead of the 40% like those years ago...

Then yesterday I got another submission to the same site again from the same scamster, again pointing to another of my old links on the site I also exchanged links some time ago. When I've contacted the owner of the supposed link exchange request he was very surprised as he never did that new submission.

But wait:

Today the same person was brazen enough to send me a request to another of my sites and as a "link back" even stated my own Article I wrote long time ago and has been posted in one of the article directories! Can you believe that nerve?

In case you are wondering all the submissions came from the domain name @zettwalls.com, so pay a close attention if you get a submission from this domain name.

However since I doubt I was the first one this shameless scamster tried to trick, and obviously it had to work for him/her before, I'd recommend check those Link Exchange requests, and if you Do link exchanges check the site of the submitter and also the link-back they are offering.