Drawing attention and getting opt-in subscribers is getting more difficult - yet, your success online depends on getting those subscribers because it is a basis for sales generation as well as unlimited back- end sales.

How do you then start an open fireworks that brings in tons of opt-in subscribers to your ezine?

Here is a quick, totally practicable technique that works like crazy.

The most important thing is to find out what your "would-be" opt-in subscriber wants. Get into their heads and pull it out. Simple to do if you just put yourself in their shoes, with a little research as back-up.

Next, get good tools for the job. People get turned off and won't subscribe if you do not have good tools. For example an obviously free autoresponder or an annoying pop-up will help people run without ever opting in except of course.. something strong forces them to stay.

Put up a good sales copy just as if you are advertising a full blown product. This immediately distinguishes you from the pack because you are giving benefits up-front. What people really want to know is "what's in it for me"; go ahead and tell them.

Finally, fire up immediate opt-in by giving a bunch of gold quality downloads for FREE. Make sure it is something uncommon and totally irresistible.

Once they sign-up, sweeten the pot by sending a punchy first message and finish up by promising more. This ensures they won't unsubscribe in a hurry after taking all your free downloads.

(c)copyright, 2006. Oluwafisayo Akinlolu