A large portion of online business today is conducted by Pay Per Click on Google or other search engines, means of these PPC campaigns is to increase sales and traffic on your website.

Google PPC advertisement:

Google is the most powerful search engine in the world. Powerful means that it has a strong influence on the traffic of your site. Generally you can say that 80% of all your visitors find your site using Google for the web search. Other search engines gave us less traffic (Yahoo, MSN).

PPC advertisement in Google seems therefore also an opportunity to boost traffic and sales and many people choose this option. But ...and this is a big one, only 1% of the visitors of Google will probably click on the PPC box where your advertisement is displayed. It is proven by research conducted by Google self that high optimized web pages do much better and create more traffic and clients than the PPC advertisement campaign on Google ever will. Also here it's necessary to say that it's very important which keywords trigger the PPC box to show and to which pages you direct the visitors. This mainly is often neglected and the results therefore are far below the effect which could have been achieved when the PPC campaign would have been set up professionally and with the required know how.

Companies and SEO professionals:

That's why more and more companies start to use services of SEO professionals for their E-commerce or online project.

If you start any campaign make sure you have a good budget this can vary from thousand US dollar a month until a couple of thousands. To conduct advertisement campaigns in all search engines is nearly impossible for small companies. The main reason is, it would be by far too expensive.

So remember search engine optimization is more beneficial on the long run then Pay Per Click promotions on the Internet.

Banner and E-mail advertisementCampaign:

There are also other choices how to do advertisement. For example banner advertisement and E-mail newsletters. Banner campaigns can produce a disappointing low feedback and their success depends very much on which sites your banners are displayed and the quality of the banners. People have to be curious or really searching for your offers displayed in these banners to react to them. Therefore the sites should be always content related to the service or products you offer or the target group you try to reach should have high volume traffic on the site where your banner is displayed.

E-mail newsletters are when not requested considered Spam. The receiver is mostly annoyed and deletes the E-mail before even reading it. It's a totally different story when clients have enrolled in the newsletter mailing list, as a newsletter membership and the e-mail is distributed periodically. The response to the outgoing mailing is then by far higher and can have a significant impact on the traffic or sales of your web site.